{"product_id":"so-silver-purple-shampoo-1-litre-matrix","title":"So Silver Purple Shampoo 1 Litre Matrix","description":"\u003cp\u003e\u003cstrong\u003eThe ultimate violet toned hair care range for cool toned blonde hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch4\u003eInfo \u0026amp; Key Benefits of Total Results So Silver Shampoo\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eThis violet Sosilver shampoo will reduce brassy yellow tones whilst keeping hair clean and cared for.\u003c\/li\u003e\n\u003cli\u003eIt also boosts any cool tones that are present in the hair or have been added during colour service.\u003c\/li\u003e\n\u003cli\u003ePerfect to use at the backbar of your salon or for your clients to take home via retail sales\u003c\/li\u003e\n\u003cli\u003eFormulated with Vitamin E + Sunflower oil and fade guard technology\u003c\/li\u003e\n\u003cli\u003eEliminates dull, yellow tones. Illuminates highlights on blondes\u003c\/li\u003e\n\u003cli\u003eAdds shimmering brightness to grey and white hair.\u003c\/li\u003e\n\u003cli\u003ePerfectly formulated for levels 8-10 blondes that desire cool blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003eHow to use Total Results So Silver Shampoo\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWearing suitable gloves, apply to wet hair and massage to lather.\u003c\/li\u003e\n\u003cli\u003eLeave on hair for a maximum of 5 minutes before rinsing very well.\u003c\/li\u003e\n\u003cli\u003eFollow with So Silver Conditioner for the best care \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003ePart of the Total Results Toning Hair Care Range\u003c\/h4\u003e\n\u003cp\u003eLevels 1-4 (dark brown):\u003ca style=\"color: #004c47;\" href=\"\/collections\/matrix-total-results-dark-envy\" data-mce-fragment=\"1\" data-mce-href=\"\/collections\/matrix-total-results-dark-envy\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003e Use Dark Envy\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003eLevels 5-7 (light brown, lightened hair): \u003cstrong data-mce-fragment=\"1\"\u003e\u003ca style=\"color: #2a3183;\" href=\"\/collections\/matrix-total-results-brass-off\" data-mce-fragment=\"1\" data-mce-href=\"\/collections\/matrix-total-results-brass-off\"\u003eUse Brass Off\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLevels 8-10 (blonde hair): \u003ca style=\"color: #b0a9c9;\" href=\"\/collections\/matrix-total-results-so-silver\"\u003e\u003cstrong\u003eUse So Silver\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003ePreviously known as \"Matrix Total Results So Silver Purple Shampoo Litre\"\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"width: 100%;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0577\/0457\/9239\/products\/880703144_1312x.jpg\"\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":54143287099730,"sku":"14336","price":21.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/Myproject-2_be48949a-7bdb-4ba2-9b6a-ad8f581c1445.png?v=1785502397","url":"https:\/\/directhairproducts.co.uk\/products\/so-silver-purple-shampoo-1-litre-matrix","provider":"Direct Hair Products","version":"1.0","type":"link"}