{"product_id":"serie-expert-vitamino-color-spectrum-shampoo-1-5-litre-l-oreal","title":"Serie Expert Vitamino Color Spectrum Shampoo 1.5 Litre L’Oréal","description":"\u003cp\u003eVitamino Color Spectrum Professional shampoo by L’Oréal Professionnel, enriched with Ferulic Acid \u0026amp; Citric Acid.  \u003c\/p\u003e\n\u003cp\u003eThe system helps to lock dyes within the hair fibre using patented technology* to lock in your day 1 vibrant colour for up to 100 days**. \u003c\/p\u003e\n\u003cp\u003eProven Efficacy on the 5 colour dimensions***: \u003c\/p\u003e\n\u003cp\u003e1. Shine: High Glass shine  \u003c\/p\u003e\n\u003cp\u003e2. Vibrancy: Rich, vibrant colours \u003c\/p\u003e\n\u003cp\u003e3. Contrast: Optimal perception between multiple shades \u003c\/p\u003e\n\u003cp\u003e4. Tone: Helps neutralise unwanted reflects \u003c\/p\u003e\n\u003cp\u003e5. Brightness: Level of brightness and darkness are well preserved\u003c\/p\u003e\n\u003cp\u003eThe caring shampoo formula comes with a luxurious creamy texture that turns into a dense foam once lathered leaving hair cleansed.  \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*Patent granted in France \u003c\/p\u003e\n\u003cp\u003e**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine \u003c\/p\u003e\n\u003cp\u003e***Instrumental tests after continued application of the full Vitamino Color Spectrum routine \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54143289590098,"sku":"16767","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/LP_VCS_2025_SHAMPOO1500_THUMBNAILS_LPS_PACKSHOT_1x1_3474637268497_3474637268503_1_ca325ed2-b35b-4689-a983-d6285a9ee9d4.png?v=1785502359","url":"https:\/\/directhairproducts.co.uk\/products\/serie-expert-vitamino-color-spectrum-shampoo-1-5-litre-l-oreal","provider":"Direct Hair Products","version":"1.0","type":"link"}