{"product_id":"loreal-serie-expert-vitamino-color-spectrum-yellow-neutralising-shampoo-300ml","title":"L'Oreal Serie Expert Vitamino Color Spectrum Yellow Neutralising Shampoo 300ml","description":"\u003cp\u003eVitamino Color Spectrum Professional Yellow Tones Neutralising Shampoo by L’Oréal Professionnel, formulated with purple dyes \u0026amp; caring agents leaving hair feeling cleansed.  \u003c\/p\u003e\n\u003cp\u003eThe system helps to lock dyes within the hair fibre using patented technology*. Lock in your day 1 vibrant colour for up to 100 days**. Up to 72hr glass shine*** Up to 72hr radiant hair*** Tone preservation*** Unwanted reflects are neutralised***  \u003c\/p\u003e\n\u003cp\u003eProven Efficacy on the 5 colour dimensions****: \u003c\/p\u003e\n\u003cp\u003e1. Shine: High Glass shine  \u003c\/p\u003e\n\u003cp\u003e2. Vibrancy: Rich, vibrant colours \u003c\/p\u003e\n\u003cp\u003e3. Contrast: Optimal perception between multiple shades \u003c\/p\u003e\n\u003cp\u003e4. Tone: Helps neutralise unwanted reflects \u003c\/p\u003e\n\u003cp\u003e5. Brightness: Level of brightness and darkness are well preserved \u003c\/p\u003e\n\u003cp\u003eThe creamy purple formula instantly neutralises undesired yellow undertones for blonde hair.  \u003c\/p\u003e\n\u003ch4\u003eHow to use:\u003c\/h4\u003e\n\u003cp\u003eTo be used from two weeks after salon visit and in alternance with Vitamino Color Spectrum non-tinted shampoo.\u003c\/p\u003e\n\u003cp\u003eApply evenly on wet hair. Emulsify. Leave on time depending on the tone and desired degree of neutralisation (from 2 to 5min). Check that all reflects have been neutralised. Rinse thoroughly until all dyes disappeared.  \u003c\/p\u003e\n\u003cp\u003eFollow with Vitamino Color Spectrum Deep Conditioner or Mask, and Glass Shine Serum leave in.  \u003c\/p\u003e\n\u003cp\u003e[Pro tip]: Use a non-tinted shampoo first to remove residues. Followed by the second shampooing process with neutralising shampoo. Choose the right neutralising shampoo according to your hair colour. Purple shampoo for blondes, blue shampoos for light brown hair, green shampoos for dark brown hair. \u003c\/p\u003e\n\u003cp\u003e*Patent granted in France \u003c\/p\u003e\n\u003cp\u003e**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine \u003c\/p\u003e\n\u003cp\u003e***Instrumental test after 4 weeks of application \u003c\/p\u003e\n\u003cp\u003e****Instrumental tests after continued application of the full Vitamino Color Spectrum routine \u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54143287427410,"sku":"16763","price":19.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/LP_VCS_2025_PURPLE_SHAMPOO_THUMBNAILS_AMAZON_PACKSHOT_1x1_3474637268381_3474637268398.png?v=1785502392","url":"https:\/\/directhairproducts.co.uk\/products\/loreal-serie-expert-vitamino-color-spectrum-yellow-neutralising-shampoo-300ml","provider":"Direct Hair Products","version":"1.0","type":"link"}