{"product_id":"loreal-serie-expert-vitamino-color-spectrum-red-neutralising-shampoo-300ml","title":"L'Oreal Serie Expert Vitamino Color Spectrum Red Neutralising Shampoo 300ml","description":"\u003cp\u003eVitamino Color Spectrum Professional Red Tones Neutralising Shampoo by L'Oreal Professionnel, formulated with green dyes \u0026amp; caring agents. Hair is cleansed. \u003c\/p\u003e\n\u003cp\u003eThe system helps to lock dyes within the fibre using patented technology*. Lock in your day 1 vibrant colour for up to 100 days**. Tone preservation*** Unwanted reflects are neutralised*** \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eProven Efficacy on the 5 colour dimensions****: \u003c\/p\u003e\n\u003cp\u003e1. Shine: High Glass shine  \u003c\/p\u003e\n\u003cp\u003e2. Vibrancy: Rich, vibrant colours \u003c\/p\u003e\n\u003cp\u003e3. Contrast: Optimal perception between multiple shades \u003c\/p\u003e\n\u003cp\u003e4. Tone: Helps neutralise unwanted reflects \u003c\/p\u003e\n\u003cp\u003e5. Brightness: Level of brightness and darkness are well preserved \u003c\/p\u003e\n\u003cp\u003eThe creamy green formula instantly neutralises undesired red undertones for dark brown hair.  \u003c\/p\u003e\n\u003ch4\u003eHow to use:\u003c\/h4\u003e\n\u003cp\u003eTo be used from two weeks after salon visit and in alternance with Vitamino Color Spectrum non-tinted shampoo.  \u003c\/p\u003e\n\u003cp\u003eApply evenly on wet hair. Emulsify. Leave on time depending on the tone and desired degree of neutralisation (from 5 to 15min). Check that all reflects have been neutralised. Rinse thoroughly until all dyes disappeared.  \u003c\/p\u003e\n\u003cp\u003eFollowed by Vitamino Color Spectrum deep conditioner or mask, and Glass shine serum leave in.  \u003c\/p\u003e\n\u003cp\u003e[Pro tip]: Use a non-tinted shampoo first to remove residues. Followed by the second shampooing process with neutralising shampoo.\u003c\/p\u003e\n\u003cp\u003eChoose the right neutralising shampoo according to your hair colour. Purple shampoo for blondes, blue shampoos for light brown hair, green shampoos for dark brown hair. \u003c\/p\u003e\n\u003cp\u003e*Patent granted in France \u003c\/p\u003e\n\u003cp\u003e**Instrumental test after 49 washes using the full Vitamino Color Spectrum routine \u003c\/p\u003e\n\u003cp\u003e***Instrumental test after 4 weeks of application \u003c\/p\u003e\n\u003cp\u003e****Instrumental tests after continued application of the full Vitamino Color Spectrum routine\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54143288443218,"sku":"16765","price":19.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/LP_VCS_2025_GREEN_SHAMPOO_THUMBNAILS_LPS_PACKSHOT_1x1_3474637268206_3474637268213.png?v=1785502377","url":"https:\/\/directhairproducts.co.uk\/products\/loreal-serie-expert-vitamino-color-spectrum-red-neutralising-shampoo-300ml","provider":"Direct Hair Products","version":"1.0","type":"link"}