{"product_id":"loreal-serie-expert-absolut-molecular-shampoo-300ml","title":"L'Oreal Serie Expert Absolut Molecular Shampoo 300ml","description":"\u003cp data-mce-fragment=\"1\"\u003eProfessional shampoo, formulated with Peptide Binding + 5 Amino Acids to \u003cb data-mce-fragment=\"1\"\u003erepair the macromolecular structure of the hair. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eUltra-treating cream that transforms into foams, cleanses, detangles hair and offers a high level of treatment. \u003cbr data-mce-fragment=\"1\"\u003eThe hair is more strong and nourished, with greater elasticity and movement. Without sulphates.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e [SCIENTIFIC DISCOVERY – MOLECULAR REPAIR] \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eWhen hair is damaged, its molecular structure, composed of peptides, is compromised.\u003cbr data-mce-fragment=\"1\"\u003eHair breaks, becomes elastic and does not move. Most of the peptides are too large to be reinjected into the fiber, making the damage nearly irreversible. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eScientific Discovery - Absolut Repair Molecular. \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eRepairs 2 years of damage, in a single use*. \u003cbr data-mce-fragment=\"1\"\u003eFor the first time, L'Oréal Advanced Research has succeeded in breaking down peptides and injecting their components separately into the fibre**. Once inside, they reform and rebuild the molecular structure of the hair***. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e[PATENTED TECHNOLOGY] \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis patented shampoo, formulated with Binding Peptides + 5 Amino Acids, repairs the macromolecular structure of the hair*.\u003cbr data-mce-fragment=\"1\"\u003eThe hair is stronger and nourished , with increased stretch, movement****, and +86% softness*****. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e[PROFESSIONAL FORMULA] \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eWithout sulfates, the luxurious texture of the formula transforms into a rich lather, cleanses, detangles the hair and offers a high level of care. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e[RECOMMENDED FOR ALL DAMAGED HAIR] \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eFor all types of damaged or very damaged hair, coloured, lightened and natural. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e[CO-DEVELOPED BY PROFESSIONALS] \u003c\/b\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis range has been developed in collaboration with 3 professionals.\u003c\/p\u003e\n\u003ch3 data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\" data-mce-fragment=\"1\" data-mce-style=\"text-decoration: underline;\"\u003eBenefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp data-mce-fragment=\"1\"\u003e- Repairs the macromolecular structure of damaged hair.\u003cbr data-mce-fragment=\"1\"\u003e- Hair is stronger and nourished.\u003cbr data-mce-fragment=\"1\"\u003e- Greater elasticity.\u003cbr data-mce-fragment=\"1\"\u003e- +86% softness.\u003cbr data-mce-fragment=\"1\"\u003e- Sulphate-free.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54143287492946,"sku":"13165","price":19.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/Untitled_1_ba421cbe-9183-4909-906f-c2b3332c4ad6.png?v=1785502390","url":"https:\/\/directhairproducts.co.uk\/products\/loreal-serie-expert-absolut-molecular-shampoo-300ml","provider":"Direct Hair Products","version":"1.0","type":"link"}