Wella EIMI Rugged Texture 75ml is a creme formulated so that you can create effortless tousled texture and shapes with your hair, there is no residue or weight and a matte finish. The Creme is hold level 3, and your style will last up to 24 hours. Construct rugged texture with strong matte definition! The Rugged Texture 75ml was previously known as Peppermint Pep. Making part of Wella’s new EIMI Styling Dry Line.