{"title":"Home page","description":null,"products":[{"product_id":"instacure-build-a-bond-shampoo-300ml-matrix","title":"Instacure Build A Bond Shampoo 300ml Matrix","description":"\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e- Repairs damage and strengthens hair from within\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Reduces breakage and split ends\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Provides 8x stronger and 94% smoother hair* (*System of Instacure Build-A-Bond Shampoo, Conditioner, Mask \u0026amp; Balm vs non-conditioning shampoo)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- 83% say hair feel immediately revived after 1 use** (**based on a consumer test)\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e- Citric acid penetrates deep into the hair fiber to strengthen and reinforce damaged strands from within\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Squalane works on the hair's surface, softening and smoothing each strand\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003e- Professional-shampoo for mega damaged hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Luxurious texture for a rich lather\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Suitable for color-treated and highlighted hair\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Free from sulfates,\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e- Free From Parabens and mineral oil vegan formula*\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*No animal derived ingredients or by-products\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow To Use\u003c\/strong\u003e\u003cbr\u003e- Apply on wet hair \u003c\/span\u003e\u003cbr\u003e- Lather and rinse thoroughly\u003cspan\u003e\u003cbr\u003e- Follow with conditioner or mask\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":54143284937042,"sku":"14586","price":10.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/Matrix-2024-ROW-Instacure-Build-A-Bond-Shampoo-300ml-No-Shadow-2000x2000.jpg?v=1785502427"},{"product_id":"wella-invigo-color-brilliance-shampoo-for-coarse-hair-300ml","title":"Wella Invigo Color Brilliance Shampoo For Coarse Hair 300ml","description":"\u003cli\u003ePart of the \u003ca href=\"https:\/\/salonsupplies.co.uk\/section\/*\/brand\/wella_31?q=invigo\u0026amp;range_lo=0\u0026amp;range_hi=13000\"\u003eWella Invigo Hair Care Range \u003c\/a\u003e- Formulated with ADVANCED TECHNOLOGY + VITAMINS...\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=invigo+color+brilliance\u0026amp;search.x=0\u0026amp;search.y=0\"\u003eColor Brilliance family \u003c\/a\u003eprovides instant colour protection vibrancy and protection for up to seven weeks with Lime Caviar and Vitamin A. Shampoo, Conditioner, Mask and BB Spray available.\u003c\/li\u003e\n\u003cli\u003eGorgeous packaging, perfect for any salon\u003c\/li\u003e\n\u003cli\u003eBring the brilliance of Koleston Perfect and Color Touch into a new sensorial dimension with triple- blend care technology and diamond dust.\u003c\/li\u003e\n\u003cli\u003eMulti-level conditioning products for all hair textures.\u003c\/li\u003e\n\u003cli\u003eShampoo for coloured hair with coarse as well as fine to normal texture.\u003c\/li\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":54143286444370,"sku":"7164","price":13.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/Wella_Professionals_Invigo_Color_Brilliance_Color_Protection_Shampoo_Coarse_300ml_PI_1.jpg?v=1785502406"},{"product_id":"loreal-serie-expert-pro-longer-shampoo-300ml","title":"L'Oreal Serie Expert Pro Longer Shampoo 300ml","description":"\u003cli\u003e\u003cstrong\u003eSerie Expert Pro Longer is a professional hair care line from L'Oreal that renews lengths and fills-in ends. Powered by the patented thickening technology Filler-A100, you no longer need to choose between length and thickness.\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer family from L'Oreal Serie Expert is the perfect treatment for hair suffering from thinned ends.\u003c\/li\u003e\n\u003cli\u003eThe \u003ca href=\"https:\/\/salonsupplies.co.uk\/search?q=Serie+Expert+Pro+Longer\u0026amp;search.x=0\u0026amp;search.y=0\"\u003ePro Longer range contains a shampoo (300ml and 1500ml), conditioner (200ml and 1000ml), Masque (250ml and 500ml), Leave In Cream 150ml and an Ends Filler (15ml and 400ml).\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003eWhen Pro Longer shampoo and Conditioner are used together there is a 95% hair breakage reduction, split ends are reduced visibly by 17% and hair is 5 x shinier (according to instrumental test).\u003c\/li\u003e\n\u003cli\u003eThe Filler A-100 technology used is patented to L'Oréal Professionnel, and it works by penetrating the fiber core to plump and thicken the hair from the inside. Amino acids in the formula work to strengthen the hair from the outside. The formula works on thin ends, or areas where help is most needed.\u003c\/li\u003e\n\u003cli\u003eThe Pro Longer shampoo is available in 300ml and 1500ml sizes.\u003c\/li\u003e\n\u003cli\u003eNow uses up to 100% recycled plastic making Serie Expert more professional and more sustainable.\u003c\/li\u003e\n\u003cli\u003eAlso: less virgin plastic used, CO2 neutral, main factory in Europe and saving water with an industrial water recycling loop.\u003c\/li\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cli\u003eLather and shampoo the hair twice. The first is to cleanse and the second time treats the hair.\u003c\/li\u003e\n\u003cli\u003eThen rinse out and follow with the Pro Longer Ends Filling treatment (once a week) or the conditioner.\u003c\/li\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54143287394642,"sku":"16847","price":15.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/1192087096.jpg?v=1785502393"},{"product_id":"deep-moisture-conditioner-litre-kadus","title":"Deep Moisture Conditioner Litre Kadus","description":"\u003cli\u003eProvides instant moisture for dry hair leaving it soft and easy to comb.\u003c\/li\u003e\n\u003cli\u003eWith the Radialux micro-ions and a blend of special moisturising ingredients the Deep Moisture line can instantly deliver moisture for hair with instant shine, softness and movement.\u003c\/li\u003e\n\u003cli\u003eIngredients such as avocado oil, ginger extract, hydrolyzed silk protein and almond oil.\u003c\/li\u003e\n\u003cli\u003eDelivers scientifically proven instant results.\u003c\/li\u003e\n\u003cli\u003ePrecious fragrances for a truly luxurious salon experience.\u003c\/li\u003e","brand":"Kadus","offers":[{"title":"Default Title","offer_id":54143290147154,"sku":"11918","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/2125225410.jpg?v=1785502350"},{"product_id":"dualsenses-bond-pro-shampoo-litre-goldwell","title":"Dualsenses Bond Pro Shampoo Litre Goldwell","description":"\u003cli\u003eFortifying shampoo for instant care and structure to your clients.\u003c\/li\u003e\n\u003cli\u003eFortifying conditioner for instantly stronger hair and visibly less breakage.\u003c\/li\u003e\n\u003cli\u003eThe first step towards protecting to reduce hair breakage.\u003c\/li\u003e\n\u003cli\u003eAs gentle as water, while minimising colour fading with every use.\u003c\/li\u003e\n\u003cli\u003eFor weak, fragile hair, blended with microPROtec complex and Inter-Amino-Bond-Builder.\u003c\/li\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":54143290704210,"sku":"1829","price":22.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/149460907.jpg?v=1785502342"},{"product_id":"food-for-soft-litre-duo-pack-matrix","title":"Food For Soft Litre Duo Pack Matrix","description":"\u003cp\u003e\u003cstrong\u003eSave on your favourite Matrix backwash duos!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMatrix backwash litres are now available for you to purchase in \u003cspan\u003econvenient \u003c\/span\u003eduo packs.\u003c\/p\u003e\n\u003cp\u003eFood For Soft Shampoo deeply moisturises while cleansing, removing excess oil without stripping hair. Designed for dry hair, it delivers 7 times more hydration for up to 72 hours when used with the full Food For Soft range. Enjoy softer, more touchable hair that feels nourished and revitalised every day. Perfect for maintaining healthy moisture balance with every wash.\u003c\/p\u003e\n\u003cp\u003eFood For Soft Conditioner nourishes dry, brittle hair with avocado oil and hyaluronic acid for deep hydration. This conditioner delivers 7 times more moisture lasting up to 72 hours when used with the full Food For Soft range. Experience softer, more manageable hair that feels refreshed and resilient after every wash. Ideal for restoring moisture and improving hair’s natural softness.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":54143290966354,"sku":"19671","price":43.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/duoimagery.jpg?v=1785502337"},{"product_id":"indola-color-shampoo-300ml","title":"Indola Color Shampoo 300ml","description":"\u003cp\u003eColour-protecting shampoo that locks colour into the hair as it cleanses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLocks colour into hair as it cleanses to prevent fading\u003c\/li\u003e\n\u003cli\u003eProvides a rich lather\u003c\/li\u003e\n\u003cli\u003eEnhances shine and silkiness\u003c\/li\u003e\n\u003cli\u003eFor healthy-looking hair\u003c\/li\u003e\n\u003cli\u003eSuitable for daily use\u003c\/li\u003e\n\u003cli\u003eVegan formula*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e* Free from animal-derived ingredients.\u003c\/p\u003e","brand":"Indola","offers":[{"title":"Default Title","offer_id":54143294865746,"sku":"18748","price":7.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/indolacolourshampoo.jpg?v=1785502285"},{"product_id":"bonacure-frizz-smoothing-oil-schwarzkopf-50ml","title":"Bonacure Frizz Smoothing Oil Schwarzkopf 50ml","description":"\u003cp\u003eBrass off pigmented conditioner is infused with blue-purple pigments and ceramides to help remove brassy undertones whilst providing moisture and shine to the hair. \u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":54143295127890,"sku":"13892","price":14.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/FrizzAwaySmoothingOil.png?v=1785502282"},{"product_id":"bonacure-frizz-away-conditioner-schwarzkopf-200ml","title":"Bonacure Frizz Away Conditioner Schwarzkopf 200ml","description":"\u003cp\u003eBonacure Frizz Away Conditioner is formulated to protect hair from breakage, smooth strands, and eliminate frizz, leaving hair visibly shinier and healthy.\u003c\/p\u003e\n\n\u003cp\u003eIts advanced formula combines Vegan Keratin, Babassu Oil, and Equaliser technologies with skincare actives to nourish and strengthen all hair types, ensuring healthy, beautiful hair.\u003c\/p\u003e","brand":"Schwarzkopf","offers":[{"title":"Default Title","offer_id":54143295258962,"sku":"13887","price":14.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/FrizzAwayConditionerSmall.png?v=1785502280"},{"product_id":"glow-mania-gatekeeper-leave-in-conditioner-250ml-matrix","title":"Glow Mania Gatekeeper Leave-In Conditioner 250ml Matrix","description":"\u003cp\u003eBring salon-inspired care into your routine with Glow Mania Gatekeeper Leave-In Conditioner 250ml Matrix — an easy way to help your hair look and feel its best at home.\u003c\/p\u003e\n\u003cp\u003eTransform dull, damaged hair into a vibrant, frizz-free glow with Matrix Glow Mania Gatekeeper Leave-In Conditioner. Heat protection up to 230ºC and frizz protection keep your hair shining, sealed, and humidity-proof. Say goodbye to daily glow faders and hello to long-lasting, radiant color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHair surface is sealed and frizz protected for optimal light reflection\u003c\/li\u003e\n\u003cli\u003eHair is heat protected up to 450ºF\/230ºC\u003c\/li\u003e\n\u003cli\u003ePerfect for dull and colour-treated hair\u003c\/li\u003e\n\u003cli\u003eVegan formula - no animal derived ingredients or by products\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShake Well. Spray onto clean towel-dried hair and comb through. Style as usual.\u003c\/span\u003e\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":54143295717714,"sku":"19653","price":15.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/Matrix-2024-NA-Glow-Mania-LeaveIn-Treatment-Spray-Packshot-ATF-2000x2000_1.png?v=1785502276"},{"product_id":"strength-recovery-deep-treatment-mask-100ml-biolage","title":"Strength Recovery Deep Treatment Mask 100ml Biolage","description":"\u003cp\u003eBring salon-inspired care into your routine with Strength Recovery Deep Treatment Mask 100ml Biolage — an easy way to help your hair look and feel its best at home.\u003c\/p\u003e\n\u003cp\u003eRevive damaged hair with Biolage Strength Recovery Deep Treatment Mask. Enriched with olive squalane and vegan proteins, this deeply conditioning mask strengthens and nourishes each strand, helping to protect and restore hair’s natural smoothness and resilience.\u003c\/p\u003e\n\u003cp\u003eDesigned to leave hair feeling softer and stronger, it’s an essential treatment for maintaining healthy, revitalised locks.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Instantly nourishes and protects hair\u003cbr\u003e• Fortifies strands and reduces breakage\u003cbr\u003e• Provides the perfect balance of moisture and protection\u003cbr\u003e• Hair is stronger, smoother, and more nourished\u003cbr\u003e• Leaves hair feeling soft and moisturized\u003cbr\u003e• Vegan formula: no animal derived ingredients or byproducts\u003cbr\u003e• Paraben free, mineral oil free, colorant free\u003cbr\u003e• Recommended for weak, damaged, and color-treated hair\u003c\/p\u003e","brand":"Biolage","offers":[{"title":"Default Title","offer_id":54143296504146,"sku":"19853","price":13.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/1--strengthrecovery_pdpresize_packshot_700x700_mask.webp?v=1785502260"},{"product_id":"full-rescue-shampoo-400ml-biolage","title":"Full Rescue Shampoo 400ml Biolage","description":"\u003cp\u003eBring salon-inspired care into your routine with Full Rescue Shampoo 400ml Biolage — an easy way to help your hair look and feel its best at home.\u003c\/p\u003e\n\u003cp\u003eBiolage Full Rescue Shampoo is designed to revitalise fine, damaged hair by gently cleansing away oils and impurities.\u003c\/p\u003e\n\u003cp\u003eInfused with steam-distilled rosemary oil, it nourishes the scalp to support healthy hair growth, while niacinamide enhances shine and promotes a fuller, thicker look.\u003c\/p\u003e\n\u003cp\u003ePerfect for restoring strength and vitality, this shampoo leaves the hair visibly thicker, healthier, and more vibrant with every wash.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredient Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNiacinamide: Known as vitamin B3, helps to hydrate and nourish hair\u003c\/li\u003e\n\u003cli\u003eRosemary Extract: A botanical extract with antioxidant properties\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Biolage","offers":[{"title":"Default Title","offer_id":54143297061202,"sku":"19873","price":17.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1096\/2799\/8546\/files\/Biolage-2025-Full-Rescue-Shampoo-Packshot-ATF-2000x2000.jpg?v=1785502252"}],"url":"https:\/\/directhairproducts.co.uk\/collections\/frontpage.oembed","provider":"Direct Hair Products","version":"1.0","type":"link"}